

I LOVED living in a big city in my twenties. Strolling Newbury street in Boston, taking weekend trips to New York City. I acquired an appreciation for food other than nachos and Hamburger Helper and I gained a love of diversity in people, art, architecture, etc. Overall, the things I took with me back to the small towns I’ve lived in since have been of value and worth.
There is one teensy love I brought back that I’m trying to shake, though. The love of BRANDS. High end, expensive, fashionable brands. I’ve been especially chained to high end hangbags and sunglasses and maybe shoes a little. Coach, Louis Vuitton, Prada, Balenciaga, Chanel, Dooney, Gucci, Valentino, Perlina…the list goes on. I am in their grip and I pay way too much for their company.
I DO have a method of paying for them without dipping into the family budget and I often find them at thrift stores. BUT, I’ve been thinking about why I love them and why I buy them. I can tell myself it’s the quality of the bag and sometimes that would be a perfectly fine reason, but for the most part it’s just plain pride. It’s a tag-along from big city life that I really don’t need in my Provo homemaker, charter school mom life. In fact, when I see one mom carry a Louis Vuitton bag to meetings at school, it feels so out of place that I want to grab her by the arm and suggest we hop a plane to NYC.
I only occasionally travel outside of Utah and certainly not enough to get proper use of 30 or more high end bags. So I’m attempting to un-brand myself. I’ll keep a couple of my favorites for those rare fashionable occasions, but the rest will have to go. I might even consider buying a NON NAME BRAND or two – or at least a nicer quality mall brand. (I KNOW!!) I do realize that this is an experiment and it may not go well, but it’s worth a try. I’m hoping for a feeling of being FREE from the chains of brandage.